Psych someone up

做好精神准备

Psych字面解释是“使心理上做好准备”，psych up是什么意思呢？请看对话：

A: What is “psych up?”

B: If you psych yourself up before a contest or a difficult task, you prepare yourself for it mentally, especially by telling yourself that you can win or succeed.

A: So I can psych myself up for any events? Like an action, or a performance?

B: Yes. Besides, if you psych out your opponent in a contest, you try to make them feel less confident by behaving in a very confident or aggressive way.

For example:

We had to psych ourselves up for the race. Although we have been champion for years, this will be a tough year as the Dragon Team plays really well.

记住了吗？Psych someone up就是“做好精神准备”。

A: Do you know any company doing so?

B: Companies such as Costco, Sams Club, Food Courts and Grocery Stores give out freebies to customers in order to persuade a customer to buy the product.