SHANGRI-LA Hotels and Resorts has unveiled a revamped Web site that allows travelers to experience the world’s most enchanting destinations even before their journeys begin.

    Enhanced features, including a new photo-sharing function, will help travelers get closer to their destinations. To commemorate the new site, Shangri-La will launch its “Loving The Moment” Instagram initiative to encourage people to share photos from their trips.

    “After 10 months in the making, we are proud to launch the new Shangri-La.com, which is just the beginning of an exciting lineup of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests,” said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts. “We hope the site will make it easier for our guests to explore destinations, make and manage bookings, and connect and share through their social media communities, while allowing travelers who have not yet stayed with us to have a beautiful entry into the world of Shangri-La.”

    For travelers who prefer to access shangri-la.com on the go, fully optimized mobile versions of the site have been created for iPhone, Android and Blackberry users. No matter how people connect to the Web site, they now have access to all the features that Shangri-La has to offer online.

    To celebrate the launch of the new Golden Circle Web site, members will be able to earn double points by booking online at www.shangri-la.com by May 31 for stays up to June 30.(Amber Zhang)