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在线翻译:
szdaily -> Culture
2014 London Book Fair kicks off
     2014-April-10  08:53    Shenzhen Daily

    THE 43rd London Book Fair opened Tuesday at the Earls Court in London, attracting lots of visitors to explore new books and get involved in various cultural programs.

    During the three-day fair, thousands of traders, readers and publishers are expected to attend the fair, where more than 250 seminars and activities are to be held, according to the organizer.

    About 30 Chinese publishers, including the China International Publishing Group (CIPG), Phoenix Publishing & Media Group, and Confucius Institute Headquarters (Hanban), are among the exhibitors on the fair.

    “Many Chinese publishers and publishing houses have participated in the fair for more than a decade. Now we are exhibiting an increasing number of translated books, rather than books in Chinese. For this event, about 90 percent of books from CIPG are foreign language books,” Zhou Mingwei, president of CIPG, told Xinhua at the fair.

    “Although more and more books about Chinese history and culture have been seen at the fair in recent years, the number is only a drop in the sea of books in the world. There are other aspects we need to explore in the future as we have plenty of cultural resources,” he added.

    Besides history and culture, as well as children’s literature and Chinese learning books, the CIPG also brought over for the first time books about some famous Chinese leaders, such as Jiang Zemin and Zhu Rongji, to the international event.

    “By attending the fair, we can listen to our international readers about their demands, especially Westerners, to find out their reading habits and the topics they are concerned with since competent marketing models are pivotal for domestic publishers,” Zhou said.

    On the first day of the fair, Phoenix Publishing & Media Group published the Chinese Arts and Letters Magazine, which is dedicated to contemporary Chinese arts and literature.

    Jack Thomas, host and director of the London Book Fair, said: “We are proud to be the event that has been selected to showcase this groundbreaking development in the life of Anglo-Chinese literature.”

    A publisher, whose first name is Jaka, told Xinhua that he intends to make deals with Chinese publishers at the fair.

    “I like Chinese qigong and tai chi, which I have practiced for three years. I’m looking forward to making deals with Chinese publishers to introduce those kinds of books to Slovenia. In addition, I think that more Chinese elements, like Chinese medicine and martial arts, should be brought to Western countries.”

    Starting in 1971, the London Book Fair is the second-largest marketplace for copyrights trading only after the Frankfurt Book Fair in Germany.(Xinhua)

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