You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” That’s direct marketing. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.” That’s advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m very rich. Marry me.” That’s telemarketing. You’re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?” That’s public relations. You’re at a party and see a gorgeous girl. She walks up to you and says, “You are very rich...?” That’s brand recognition. You see a gorgeous girl at a party. You go up to her and say, “I’m rich. Marry me.” She gives you a nice hard slap on your face. That’s customer feedback. |