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szdaily -> Hotels -> 
Aloft ignites music scene with annual project
    2016-06-10  08:53    Shenzhen Daily

    STARWOOD Hotels & Resorts’ cutting-edge Aloft brand has announced the launch of Asia Pacific’s third Project Aloft Star, amplified by MTV.

    Building on the success over the past two years, the music talent discovery competition returns bigger and bolder — expanding the competition to Taiwan and South Korea. Amplified by the collaboration with global youth brand MTV and Aloft, the competition will identify and support the hottest emerging music acts throughout nine markets: China, India, Malaysia, Singapore, South Korea and Thailand. Last year, the competition drew more than 350 entries and over half a million public votes.

    “The Aloft brand has always set the stage for the hottest up-and-coming artists, and over the past two years, Project Aloft Star, with MTV has generated a tremendous response from musicians and fans, alike,” said Vincent Ong, a senior brand director with Starwood Hotels & Resorts.

    Through July 25, bands, artists and songwriters are invited to showcase their talent for the chance to snag the coveted title of Project Aloft Star winner in Asia Pacific. (SD News)

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