UBER scored the highest in a report released by the Shenzhen Consumer Council on Wednesday. The report evaluated the four main car-hailing apps’ customer relations, the Shenzhen Evening News reported Thursday.
The council conducted the survey by using Net Promoter Score (NPS), which is calculated based on responses to a single question — how likely is it that you would recommend this company, product or service to a friend or colleague. The answers are scored on a scale of 0 to 10.
Those who give a 9 or 10 are called promoters, while those who give a score of 0 to 6 are labeled detractors. Responses of 7 and 8 are labeled passives. The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.
Uber was ranked first with an overall score of 25.9, followed by Ucar, Didi and Yidao, while Ucar got the highest score regarding security issues.
Consumers are more likely to recommend the car-hailing apps with lower fares, and they are not willing to recommend a car-hailing app that is poor at handling customers’ complaints, the report said. (Zhang Yang)
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