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在线翻译:
szdaily -> Special Report -> 
Program promotes ‘co-reading’ lifestyle
    2017-05-16  08:53    Shenzhen Daily

Zhang Yang

nicolezyyy@163.com

HOW long has it been since you read a book? Many urbanites living a fast-paced life might be stumped by this question as they always seem too busy to read a book, according to Gao Shan, a marketing manager of Youshu — a company that specializes in providing lifelong learning services to users.

The company launched a reading program called “co-reading a book together” in early 2016, which encourages like-minded people to read a book recommended by the program each week.

The program’s official WeChat account posts two daily articles with audio transcripts attached introducing the highlights of the recommended book for the week, and it encourages readers to take notes on the reading and sign in online every day after reading the articles as a way to demonstrate their diligence.

“The core idea of the program is to bring together users so that they can fight against their laziness side by side and read more books,” Gao said, adding that the program’s WeChat account now has more than 13 million followers and the users have organized reading clubs in many cities across the country.

Apart from the free program, the company has also launched 12 paid courses on its app to provide customized learning services for its users.

As an exhibitor at the 13th China (Shenzhen) International Cultural Industries Fair (ICIF) this year, the company set up a booth in Hall 5 at the Shenzhen Convention and Exhibition Center, the main venue of the fair.

According to Gao, the background data of the company’s online platforms showed that the number of its users in Guangdong Province is the highest nationwide and the top four cities with the most users are Beijing, Shanghai, Shenzhen and Guangzhou.

“It shows that many people in Shenzhen have a love for reading as they want to improve themselves,” Gao said, adding that the company attended the ICIF because it’s a high-end platform that gives them a good opportunity to showcase their products to more potential users.

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