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szdaily -> Special Report -> 
Media subvenue promotes brand- name enterprises
    2017-05-16  08:53    Shenzhen Daily

THE fourth Wutong Mountain (International) Media Cultural Arts Festival was held at Wutong Mountain Arts Town on May 12, a subvenue of the ICIF.

The subvenue, also called HBCR Media Subvenue, is the only independent subvenue named after a private media company. The subvenue aims to merge traditional Chinese cultures, tap cultural tourism resources and support cultural and tourism industries through integrating traditional media and Internet resources.

HBCR Media has organized ICIF activities for years. It served as an important platform for movie culture and international exchanges.

At the ICIF last year, HBCR Media organized arts performances, a culture summit, original movie products promotions and cultural products exhibitions. Deals involving 1 billion yuan (US$145 million) were signed. At this year’s fair, HBCR developed activities around the theme of Culture Plus.

The media company has developed an operation model for culture plus tourism, culture plus finance and culture plus Internet. It is the only private media company that has developed strategic cooperation with the Science and Education Channel of CCTV.

On the opening day, HBCR Media Group signed a cooperation agreement with Shanghai CTA Co. and Shenzhen Qiliang Zhide Marketing Consulting Co. for promoting Shenzhen brand-name enterprises in 2017.

(Han Ximin)

 

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