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在线翻译:
szdaily -> Business_Markets -> 
Huawei challenges Apple, Samsung
    2017-10-18  08:53    Shenzhen Daily

HUAWEI Technologies has unveiled a new line of smartphones that match or even improve on key features offered by Apple or Samsung while undercutting the rivals on price.

The Shenzhen-based company aims to distinguish itself through technological advances that will put it on a level playing field with the most coveted premium-priced devices, helping to boost profitability that has been undermined by heavy discounting in the chase for market share.

Monday’s product launch in Munich introduced Huawei’s new Mate 10 series, touting high-end cameras, screens and batteries but at prices 15 to 30 percent below more or less comparable Apple and Samsung smartphones.

Huawei was the world’s No. 3 smartphone maker by shipments last year, temporarily overtaking Apple as No. 2 in June as consumers awaited the new iPhone 8 and iPhone X line-up, data from Counterpoint Research shows.

With Apple’s latest models now on the market, Huawei has weighed in with the Mate 10 and Mate 10 Pro, featuring, respectively, 5.9-inch and 6-inch edge-to-edge displays, as well as fast-charging batteries that can sustain two days of heavy use.

“The Mate 10 line ticks all the boxes in terms of screen size, high-quality camera, powerful processor and slick design — competing with rival products from Samsung and to some extent, Apple,” said CCS Insight mobile analyst Ben Wood.

Perhaps the most distinctive features of the Mate 10 series is its image recognition capability — an artificial intelligence feature that can tell the difference between people, flowers or other objects in different lighting or weather conditions. The Mate 10 also boasts cameras with high-grade Leica f1.6 aperture lenses.

“We have the ability to start helping the novice become a professional-grade photographer,” Peter Gauden, a senior Huawei product marketing manager, said at an advance product briefing. “(It) is not only a smartphone, it is an intelligent machine.”

In March Huawei vowed to focus on profit margins and reduce spending this year after posting its slowest profit growth in five years in 2016.

Apple captures nearly two-thirds of the smartphone industry’s profits and Samsung accounts for almost a quarter while Huawei and Chinese rivals operate on meager margins of about 4 percent, Counterpoint Research estimates.(SD-Agencies)

 

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