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在线翻译:
szdaily -> Business
Jumbo-screen cinema provider aiming for No. 1 spot
    2018-January-4  08:53    Shenzhen Daily

THE Chinese provider of jumbo-screen cinemas said it is aiming to be the top brand in a market dominated by Canada-based IMAX Corp. as it focuses on expanding with a business model that lets theater operators retain a bigger share of ticket sales.

“We have a government mandate to become the largest premium large-format brand in China’s film market and we are confident we’ll achieve that target in 2019,” Lin Minjie, chairman of China Film Digital Giant Screen (Beijing) Co., said in an interview in Beijing. “Our top priority is expansion, not profitability.”

Theater operators in China and around the world are adding premium services like giant-screen formats to stem a loss of viewers to digital platforms. China Giant Screen, also known as CGS, will have a network of 288 screens in the country at the end of this year, compared with 430 as of June for IMAX, which counts the country as its largest market.

CGS entered the market five years ago, compared with IMAX which has been in China for a more than a decade. Lin said CGS has been able to grow its theater network because it has a flexible business model that offers a more diversified film pipeline and that charges only a flat-fee for each installation.

Most IMAX screen operators must share ticket revenue with the company. Also, IMAX usually has a narrower range of films on offer at theaters than does CGS.

China Film Digital Giant Screen is a subsidiary of State-owned China Film Co., the importer and distributor of Hollywood films in China.

(SD-Agencies)

 

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