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在线翻译:
szdaily -> World Economy -> 
Google to ban cryptocurrency, ICO online ads
    2018-03-15  08:53    Shenzhen Daily

GOOGLE will ban online advertisements promoting cryptocurrencies and initial coin offerings (ICOs) starting in June, part of a broader crackdown on the marketing of a new breed of high-risk financial products.

Alphabet Inc.’s Google announced the decision yesterday in an update to its policy, which says it will begin to block ads for “cryptocurrencies and related content.”

Facebook Inc. took a similar step in January, leaving the two largest web-ad sellers out of reach of the nascent digital currency sector.

Bitcoin, the largest cryptocurrency by market value, pared an advance of about 2 percent after Google’s announcement, trading little changed at US$9,099 yesterday afternoon in Hong Kong.

Rival coins Ripple and Ether also pared gains.

The Internet search giant is also restricting ads for financial products, including binary options, a risky derivative with an all-or-nothing payoff. Right now, Google queries for terms like “binary options” and “buy bitcoin” produce four ads at the top of the results.

Facebook banned ads for cryptocurrencies in January. Some aggressive businesses found a loophole: purposefully misspelling words like “bitcoin” in their ads. A Google spokeswoman said the company’s policies will try to anticipate workarounds like this. (SD-Agencies)

 

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