-
Advertorial
-
FOCUS
-
Guide
-
Lifestyle
-
Tech and Vogue
-
TechandScience
-
CHTF Special
-
Nanshan
-
Futian Today
-
Hit Bravo
-
Special Report
-
Junior Journalist Program
-
World Economy
-
Opinion
-
Diversions
-
Hotels
-
Movies
-
People
-
Person of the week
-
Weekend
-
Photo Highlights
-
Currency Focus
-
Kaleidoscope
-
Tech and Science
-
News Picks
-
Yes Teens
-
Budding Writers
-
Fun
-
Campus
-
Glamour
-
News
-
Digital Paper
-
Food drink
-
Majors_Forum
-
Speak Shenzhen
-
Shopping
-
Business_Markets
-
Restaurants
-
Travel
-
Investment
-
Hotels
-
Yearend Review
-
World
-
Sports
-
Entertainment
-
QINGDAO TODAY
-
In depth
-
Leisure Highlights
-
Markets
-
Business
-
Culture
-
China
-
Shenzhen
-
Important news
在线翻译:
szdaily -> Culture -> 
Influence: The Psychology of Persuasion
    2018-03-28  08:53    Shenzhen Daily

《影响力》

The book explains the psychology of why people say “yes” — and how to apply these understandings. Author Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed* book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

The book shows how much of human behavior is automatic. As we go through life, we develop “rules of thumb” as shortcuts to decision-making, and these shortcuts can be used to influence others. An example shortcut occurs when we assume* that if something is expensive then it’s of good quality. These rules of thumb work for us the majority of the time.

The book explores in detail the six principles of influence: reciprocation*, commitment and consistency, social proof, liking, authority and scarcity*.

It is well written and contains numerous examples to support each of the principles.

It’s perfect for people in all walks of life, as the principles of influence will move you toward personal change and act as a driving force for your success.

Both English and Chinese versions of the book are available at online bookstores like dangdang.com. It is on the list of books recommended by Charlie Munger, the billionaire business partner of Warren Buffett.

(SD-Agencies)

深圳报业集团版权所有, 未经授权禁止复制; Copyright 2010, All Rights Reserved.
Shenzhen Daily E-mail:szdaily@szszd.com.cn