Zhang Yu

    JeniZhang13@163.com

    NUBIA Technology Co., a Shenzhen-based smartphone maker, signed a strategic agreement with global management consulting firm PricewaterhouseCoopers (PwC) in Shenzhen on Wednesday.

    PwC will leverage its extensive resources both at home and abroad to help Nubia Technology further enhance its overall operational efficiency and core competitiveness, according to the agreement.

    The collaboration was the latest move from both sides to herald the era of the next generation of mobile communications  — 5G technology. Previously, Nubia Technology had successfully transitioned from business-to-business to business-to-consumer in partnership with PwC.

    “We are glad to have participated in Nubia’s transformation project concerning the operation of integrating the product chain and supply chain in the past 18 months,” said Shirley Xie, consulting leader of PwC’s mainland and Hong Kong division.

    According to Chu Zhaoli, co-founder of Nubia Technology, the company gained substantial business growth and increased operational value during the strategic transition.

    Back in 2005, faced with increasingly fierce competition and new opportunities, Nubia Technology mapped out a comprehensive layout in pursuit of a strategic upgrade and more efficient product operation.

    “We have a lot more to explore together in terms of product chain, supply chain and capital operation,” said Chu, adding that a new product featuring e-sports will be launched next month.

    Nubia Technology is a subsidiary of telecom equipment group ZTE Corp., which is also a major smartphone maker in China.