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在线翻译:
szdaily -> Business_Markets -> 
Haidilao to tap demand for hotpot with HK IPO
    2018-04-11  08:53    Shenzhen Daily

SICHUAN Haidilao Catering, one of China’s most popular hotpot chains, is planning to raise US$600 million to US$700 million in a Hong Kong initial public offering (IPO) in a push to take the brand global, said three sources with knowledge of the transaction.

Haidilao, which mainly serves spicy Sichuan style hotpot and is popular for the free services and entertainment such as manicures and board games offered to waiting customers, has tapped Goldman Sachs and CMB International (CMBI) as joint sponsors for the proposed IPO, two of the sources said. The IPO could come in the second half of the year, they said.

The planned listing comes as the Beijing-based restaurant operator looks to further expand at home and boost its network globally to attract foreign consumers to the nation’s hotpot cuisine. Part of the proceeds to be raised will be used to finance its expansion, said one source.

Co-founded by former tractor factory worker Zhang Yong in 1994, Haidilao has grown into China’s leading hotpot chain with about 190 stores across the country, and has already entered overseas markets including Singapore, Los Angeles, Seoul and Tokyo, according to its website.

The company, whose name originates from a mahjong term in Sichuan Province which literally means fortune, is widely known for its focus on attentive and creative customers services. That also helped Haidilao become a case study at the Harvard Business School in 2011.

Betting on the growing lure of Chinese cuisine worldwide, several of Haidilao’s domestic rivals are also eyeing overseas expansion, including Little Sheep, another hotpot chain, controlled by Yum China Holdings, and Best Food Holding, the catering and retail arm of private equity firm Hony Capital.

Details of co-founder and chairman Zhang’s stake after the IPO or the company’s valuation could not be ascertained.

Zhang had expected Haidilao’s revenue to reach 10 billion yuan (US$1.58 billion) in 2017 and said he had no plans to list the firm on domestic or overseas exchanges, according to a Bloomberg report last year. (SD-Agencies)

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