-
Advertorial
-
FOCUS
-
Guide
-
Lifestyle
-
Tech and Vogue
-
TechandScience
-
CHTF Special
-
Nanshan
-
Futian Today
-
Hit Bravo
-
Special Report
-
Junior Journalist Program
-
World Economy
-
Opinion
-
Diversions
-
Hotels
-
Movies
-
People
-
Person of the week
-
Weekend
-
Photo Highlights
-
Currency Focus
-
Kaleidoscope
-
Tech and Science
-
News Picks
-
Yes Teens
-
Budding Writers
-
Fun
-
Campus
-
Glamour
-
News
-
Digital Paper
-
Food drink
-
Majors_Forum
-
Speak Shenzhen
-
Shopping
-
Business_Markets
-
Restaurants
-
Travel
-
Investment
-
Hotels
-
Yearend Review
-
World
-
Sports
-
Entertainment
-
QINGDAO TODAY
-
In depth
-
Leisure Highlights
-
Markets
-
Business
-
Culture
-
China
-
Shenzhen
-
Important news
在线翻译:
szdaily -> Lifestyle -> 
New Adidas shoe designed using data from runners
    2018-04-27  08:53    Shenzhen Daily

ADIDAS has unveiled its latest running shoe, the AM4NYC, a New York City-inspired silhouette that was designed using sensor data and feedback from local runners. Not just that, the sneaker was made at the company’s robot-staffed Speedfactory in Atlanta, Georgia, an automated assembly line that combines craftsmanship with speed to create custom footwear.

For the Adidas Made for New York City, the company worked with runners around the Big Apple to figure out what would make the perfect shoe for them. Stability and more reinforcement in the forefoot was a big deal for people running in NYC, Adidas said, so it needed to design a Primeknit upper that was tight enough to make it feel stable. The AM4NYC also has a small torsion bar on the bottom of it that locks the midsole together, which will give runners more control when they turn. Meanwhile, the Boost material (used on Yeezy shoes as well) offers enough cushion and energy bounce to make your runs as comfortable as possible.

With custom-made models such as the AM4NYC and AM4LDN (London), Adidas says it can produce great results because it tracks runners’ data points and body movement to create the ideal shoe based on an individual and their surroundings.

During a demo in New York City on Wednesday, media members went through a station where they had both feet scanned by sensors that could measure their left and right foot’s exact length and width. They then had to run on a treadmill for a minute, where their running stance was being monitored by another set of body-measuring sensors. The idea is that, in the future, Adidas could launch these types of experiences to its retail stores and bring customized shoes to the masses.

Additionally, the sportswear giant says it is also selling new versions of its AM4LDN and AM4PAR (Paris) city-inspired sneakers. You’ll have to act fast if you want any of them, though, as they’re likely to sell out quickly.(SD-Agencies)

深圳报业集团版权所有, 未经授权禁止复制; Copyright 2010, All Rights Reserved.
Shenzhen Daily E-mail:szdaily@szszd.com.cn