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在线翻译:
szdaily -> News -> 
Cultural festival features diversified activities
    2018-05-10  08:53    Shenzhen Daily

    THE Huaqiangbei Cultural Consumption Festival, a parallel event of the 14th China (Shenzhen) International Cultural Industries Fair (ICIF), kicked off in Huaqiangbei yesterday.

    More than 50 themed events and over 20 themed exhibitions, including a live printmaking performance, fashionable jewelry show, concert and seminars on stones and jewelry, will be presented to visitors from home and abroad.

    A handmade crown made by Asprey, a jeweler hired by the British royal family, is on display at the festival, marking its debut in China. Asprey is a high-end luxury brand in the U.K. with a history of more than 200 years.

    It is the first time that the well-known brand has come to China, showcasing the British crown, as well as European antiques dating back to the 18th century and modern jewels, enabling citizens to appreciate the precious and exquisite jewelry up close at ICIF venues.

    The festival will also have classic and old-fashioned movie projectors on display. A total of 30 such projectors and video cameras from the 1920s to 1980s will surely arouse the curiosity of young audience members who can understand the evolution of the world’s film projection technology.

    For auto enthusiasts, the festival also has something to offer. At the fourth auto culture festival, more than 10 vehicles representing the history of China’s automobile development, including Hongqi CA72 and civilian sedan Shanghai SH760, will be showcased. In addition, world-class brands like Maserati, Porsche, Alpha Romeo and Cadillac will also make appearances.

    For the 14th ICIF, in addition to hosting a series of events at the main venue Futian District has also set up nine subvenues and 33 supporting cultural activities, focusing on the advantages and characteristics of the cultural industry in the district and the cultural heritage of the district as a central area in the city.

    Covering an area of 561 square meters, the Futian exhibition hall features four core themes, namely “high-end intelligent manufacturing,” “diversified design,” “top fashion” and “first-class gem,” in a bid to showcase the major cultural achievements of the district.

    “Cultural consumption is the best yardstick for measuring the spiritual outlook of a city. As a new form of consumption, it is active in people’s daily life, and has become an important driving force in guiding the adjustment of market structure, promoting industrial transformation and upgrading the national economy,” said a spokesman from the Futian government.

    In recent years, the district has made great efforts to increase the effective supply of cultural products and cultural services, and to promote cultural consumption. The cultural festival held in Huaqiangbei is a perfect example of the district’s determination to expand cultural consumption.

    From 2006 to 2017, the added value of Futian District’s cultural industry increased from 5.474 billion yuan (US$860 million) to 35.64 billion yuan, with an average annual growth rate of 11.7 percent.

    The proportion of the added value to GDP increased from 4.7 percent to 9 percent. At present, there are more than 13,000 cultural enterprises in the district, of which 19 are listed cultural enterprises and more than 600 are above the designated size. There are 294,000 employees in the cultural industry.(Zhang Yu)


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