IVANKA TRUMP has confirmed the closure of her namesake fashion and accessories business. According to Page Six, a celebrity news source, the company’s staff are being laid off and the company will close “ASAP.” Trump said she was “upset” but realized it “was the most practical path forward.”

Trump’s clothing and shoe line had been struggling to retain a foothold in the retail business following her father’s presidential campaign and victory. Sales had reportedly dipped as a result of campaigns like #GrabYourWallet to have stores drop the label — CDSW, Nordstrom, and Neiman Marcus, among others, had dropped items and select categories from her label or reduced accessibility to the brand. A spokesperson for the brand, however, said sales remained strong through the past year in a statement to Cosmopolitan.com.

In July 2017, Ivanka announced she would leave the company to focus on her senior advisor role in Washington D.C. and to work alongside her dad. At the same time, she announced she’d no longer work with the Trump Organization, which controls the hundreds of businesses that Donald owns. “I will no longer be involved with the management or operations of either company,” she explained in a Facebook post.

That same year, it was estimated that the Ivanka Trump brand was worth US$100 million, but a Page Six source said, “It’s just never recovered since she stepped away from the company.” (SD-Agencies)