Han Ximin

ximhan@126.com

DIDI, the world’s leading mobile transportation platform, said Monday that its auto solutions platform, incubated in 2015 and put in trial operation in April 2018, is upgrading to become Xiaoju Automobile Solutions Co.

Didi also announced an investment of US$1 billion into Xiaoju Automobile Solutions to support its business in providing Didi drivers and the broader car-owner community with convenient, flexible, economical, and reliable one-stop auto services.

Cheng Wei, founder, chairman and CEO of Didi, said that the creation of Xiaoju Automobile Solutions is not only a key step towards achieving Didi’s automobile alliance strategy, but also a milestone in organizational innovation as we continue to expand our business horizon.

Didi launched its auto solution platform in April 2018 to provide various auto-related services, including leasing and trading, refueling, maintenance and repair, and car-sharing. The creation of Xiaoju also brings into operation new family brands, including Xiaoju Auto Leasing & Retail, Xiaoju Gas Refueling, and Xiaoju Auto Care, which will develop concerted capabilities and brand trust to better serve car-owners.

The new brand logo of Xiaoju Automobile Solutions features an energetic blue theme with simple, flowing lines, symbolizing the delivery of more caring, user-friendly and trustworthy services to car owners.

Currently, Xiaoju Automobile, with an annual gross merchandise volume exceeding 60 billion yuan(US$8.79 billion), is available in 257 cities in a network of over 7,500 partners and distributors.