MOVIE production house Eros International PLC said late Monday that it partnered with China streaming service iQiyi Inc. to provide Indian movies such as Bollywood blockbusters “Dabangg” and “Devdas” in the country.

Netflix Inc. signed a similar deal last year with iQiyi, which is backed by China’s Internet search company Baidu Inc.

Eros did not disclose financial terms of the deal, but said its streaming service Eros Now will license its catalog of Indian movies, which Chinese viewers will be able to watch by October.

Eros Now, which has rights to over 5,000 movies in various Indian languages, has 10.1 million paid subscribers in India.

Chinese viewers will be able to watch about 100 movies within the next month and increase to about 1,000 in the next year.

“We are targeting about US$10 million in revenue in the first year through this deal,” Eros International’s chief executive officer Kishore Lulla said.

Foreign companies usually partner with a Chinese company to gain a foothold in the market.

“Within the next two to three years ... we will do that in a partnership with any of the online platforms in China,” he said.

China has become an important market for the Indian film industry, the world’s largest by output, and recent movies such as “Dangal” attracted a lot of attention in the country. iQiyi, which has around 500 million monthly active users and whose programing includes music reality show “The Rap of China” and crime drama “Burning Ice,” became listed on NASDAQ in March.

(SD-Agencies)