THE South Sudanese man at the center of a row over his recent wedding says the marriage process conformed to the traditions of his country and denies that an “auction” for the bride took place, as was alleged by a U.K.-based child advocacy organization.

In a telephone interview with CNN from Juba, the capital of South Sudan, Ruben Kok Alat refused to confirm the age of the bride — reported to be 16 or 17 — but said it was a “marriage like any other.”

The family of the bride reportedly received 500 cows, three cars and US$10,000 from the groom at the time of the marriage. South Sudanese human rights lawyer Phillips Ngong told CNN the assets were proposed in the context of an auction that took place in person, and the dowry amount pledged was higher than usual, which prompted a discussion on Facebook.

Speaking to CNN, Kok Alat did not discuss the dowry size and said media commentary about the terms of the marriage being decided through an “auction” was “fake.”

Kok Alat says what took place was part of the culture of the Dinka people, the largest ethnic group in South Sudan.

The practice of dowry negotiations is traditional in Dinka culture and in much of East Africa and beyond.

According to children’s rights organization Plan International, the bride was “married off to the winning bidder” at a Nov. 3 ceremony in the country’s Eastern Lake Section. Five men, some of whom were reportedly high-ranking South Sudanese government officials, participated in the “auction,” Plan International said.

Activists said they are concerned this practice could inspire other families to use social media sites to receive larger payments.

“In South Sudan, Facebook and social media is a brand new thing. Someone just took a picture. And it just went viral,” human rights lawyer Ngong said.

The wedding occurred Nov. 3, according to Suzy Natana of the South Sudanese National Alliance for Women Lawyers, citing locals the association spoke with.

Facebook came under fire for posts that discussed the price being offered for the bride by the highest bidder, as well as how much Facebook users would offer for her.

Though Facebook said one post was taken down Nov. 9, posts discussing the dowry were still live Friday.

The man who won the bidding for the teenager, businessman Kok Alat, did not find out about the girl through Facebook, Ngong said.

But the marriage of the girl is still egregious, Ngong said, particularly as a state government official is believed to be among the bidders.

South Sudan’s Constitution states that marriage requires the “free and full consent” of those intending to marry. A child is defined as anyone under the age of 18, according to the country’s Child Act, 2008, which adds that “every child has the right to be protected from early marriage.”

(SD-Agencies)