A: Has Mary started an online business? I found her advertising pastries on her WeChat Moments. B: She’s advertising for a local bakery shop. Nowadays some businesses like to hire nano-influencers to advertise for them because these people come across as authentic and relatable. Note: As a prefix or standalone word in popular culture, “nano” means “extremely small.” Nano-influencers are everyday folks who have as few as 1,000 followers and are willing to advertise products on social media. This group stands in contrast to micro-influencers, who may have up to 10,000 followers, macro-influencers, up to 100,000, and mega-influencers, over 100,000 followers. |