jìngpǐn

Meaning:

This term is short for “竞争产品,” translated as “competitive products.” This term is frequently used in business scenarios, especially when people are trying to develop a new product. The study of competitive products is important because competitive products are alternative choices potential customers can pick over any new product. Therefore, product developers must ensure that their new product provides potential customers with a compelling reason to choose over the competitive products.

Example:

A: 苹果的无线耳机虽好但是太贵。

Píngguǒ de wúxiàn ěrjī suī hǎo dànshì tài guì。

Apple’s AirPods are nice, but they are too expensive.

B: 听说明年谷歌和亚马逊会推出竟品。

Tīngshuō míngnián gǔgē hé yàmǎxùn huì tuīchū jìngpǐn。

Google and Amazon reportedly will market competitive products of AirPods next year.