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szdaily -> Kaleidoscope -> 
Barbie to celebrate her 60th birthday
    2019-01-08  08:53    Shenzhen Daily

POPULAR children’s toy Barbie will celebrate her 60th birthday this year.

Since she made her debut in March 1959, she has adapted to the times, and now even has her own Twitter and Instagram pages, which she uses to update her followers about her latest ventures.

However, despite turning another year older and entering into her 60s, the doll is still showing no signs of aging, as her porcelain face remains youthful and body looks firmer than ever.

Blonde or brunette, slender or curvy, black or white, princess or president, Barbie is a forever favorite for young girls, despite causing controversy over the years.

She made her first debut at a New York toy fair March 9, 1959, and was an immediate success.

Barbie, whose name comes from a shortened version of Barbara, was designed to show young girls that they could dream big.

The doll was invented by Ruth Handler, the co-founder of Mattel, who was inspired by her own children to create the doll.

It was made to teach girls that they had choices and they could be anything. In 1959, it was a radical idea.

And it seemed as though people immediately loved the idea, as almost half a million dolls were sold in the first year of its debut.

And she is not only a toy store success —Barbie has a large social media presence with her Twitter and Instagram pages, through which she shares moments of her life with her millions of followers.

She has a hairstylist, makeup artist and photographer who travel with her “for real” in the United States and abroad for Instagram photo sessions.

She has an actual identity: Barbie Millicent Roberts, who hails from the fictional town of Willows in the Midwest.

Explaining the possible reasoning behind Barbie’s youthful appearance, Lisa McKnight, senior vice president and global general manager for the Barbie brand, said: “The narrative of the Barbie brand is that she’s a young woman and she’s independent and pursuing careers.”

And now, she speaks directly to girls about her life and important current topics.

Despite fierce competition in the toy industry since she was created, 58 million Barbies are sold each year in more than 150 countries and more than 1 billion versions have been sold worldwide so far.

Nathan Baynard, director of global brand marketing for Barbie, said of the 60th anniversary: “In an industry where success today is three to five years, 60 years is a huge deal!”(SD-Agencies)

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