芭比娃娃制作公司将为BTS制作玩偶 Looks like Barbie and Ken will be getting new buddies soon. Mattel is working with K-pop group BTS on an official doll collection, confirmed the toy maker on Monday. The collaboration* was revealed at the Hong Kong Toys & Games Fair, where the company announced a comprehensive, worldwide licensing agreement with BTS under its management, the South Korean entertainment company Big Hit Entertainment. In a press release, Mattel said a toy line inspired by the Korean act will launch this summer, “created around the likenesses of the band’s seven members: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.” “The dolls will be fashioned in the looks from the BTS’ iconic and YouTube record-breaking Idol music video,” said Mattel. Mattel’s “multi-category license” with BTS expands beyond dolls. The makers of the Barbie doll also teased* “collectible figures, games, and more.” The American toy manufacturer also announced the news on Twitter, tagging BTS’ official account along with Big Hit Entertainment. The hashtag-laden tweet has been shared over 90,000 times. Known for their huge social media following, BTS has become a global phenomenon since their debut in June 2013. In May 2018, the band’s third Korean studio album, “Love Yourself: Tear,” debuted at No. 1 on the Billboard 200 chart, marking the highest-charting album by an Asian act. (SD-Agencies) |