-
Important news
-
News
-
Shenzhen
-
China
-
World
-
Opinion
-
Sports
-
Kaleidoscope
-
Photo Highlights
-
Business
-
Markets
-
Business/Markets
-
World Economy
-
Speak Shenzhen
-
Leisure Highlights
-
Culture
-
Travel
-
Entertainment
-
Digital Paper
-
In depth
-
Weekend
-
Lifestyle
-
Diversions
-
Movies
-
Hotels
-
Special Report
-
Yes Teens
-
News Picks
-
Tech and Science
-
Glamour
-
Campus
-
Budding Writers
-
Fun
-
Futian Today
-
Advertorial
-
CHTF Special
-
FOCUS
-
Guide
-
Nanshan
-
Hit Bravo
-
People
-
Person of the week
-
Majors Forum
-
Shopping
-
Investment
-
Tech and Vogue
-
Junior Journalist Program
-
Currency Focus
-
Food Drink
-
Restaurants
-
Yearend Review
-
QINGDAO TODAY
在线翻译:
szdaily -> Shenzhen -> 
Indiegogo helps entrepreneurs explore global market
    2019-03-08  08:53    Shenzhen Daily

Zhang Yu

JeniZhang13@163.com

SUPPORTING entrepreneurs from their earliest “Aha!” moments through the nitty-gritty details of sharing their projects with the world, crowdfunding platform Indiegogo is committed to helping budding companies build their audiences and ship products to customers around the world.

The platform, which made its debut in the United States in 2008, has been exploring business in China since 2016 and officially announced its Indiegogo China Global Fast-Track Program on June 5, 2018.

It also opened a satellite office in the Tencent incubator in Shenzhen — a manufacturing hub for hardware startups.

“Indiegogo has always attached great importance to the Chinese market. We are delighted to help Chinese companies launch innovative products through the crowdfunding platform and take their first step in building international brands,” Barron Zuo, Indiegogo’s senior director of global strategic programs, told the Shenzhen Daily.

The platform has launched services dedicated to supporting Chinese entrepreneurs, including a Chinese-language team based in Shenzhen and consultants who provide advice on branding, marketing and campaign management.

According to Indiegogo, over 3,500 China-based innovators have raised more than US$150 million since 2016. Thirty-five products have raised more than US$1 million, and a number of startups in China have launched more than one crowdfunding campaign on the platform.

For instance, bluetooth headphone company Crazybaby raised more than US$4 million across three campaigns. Omnicharge, a charger for laptops, cameras and small appliances, raised US$5 million across two projects.

Zuo said that for innovative domestic products to be launched globally, Indiegogo boasts several advantages compared to traditional channels.

In addition to helping entrepreneurs launch direct-to-consumer businesses by building an early audience, the platform also enables companies to obtain timely feedback from their real customer groups and uses big data to help companies analyze customer suitability.

Indiegogo also shares investments designed to help investors feel more confident in seeing the products they back.

深圳报业集团版权所有, 未经授权禁止复制; Copyright 2010, All Rights Reserved.
Shenzhen Daily E-mail:szdaily@szszd.com.cn