A: Would your company rent a new office in the tallest tower in town?

B: Not really. Since 9/11, the allure of trophy buildings has waned among some tenants, who view the real estate as a mixture of trophy and target.

Note: A status symbol, a trophy building refers to a landmark building with distinctive design features and the very best construction and finishes. It generally has widespread name recognition and is considered a prestigious address. After a sports competition, a trophy is often awarded to the winner as a reward and memorial. When people use “trophy” as an adjective, they mean it is trophy-like, that is, something one can show off and impress other people. For example, a trophy wife is usually young and attractive, and regarded as a status symbol for the husband, who is often older or unattractive, but wealthy.