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szdaily -> Entertainment -> 
Huanxi Premium acquires hit UK series ‘Bodyguard’
    2019-05-10  08:53    Shenzhen Daily

CHINA’S fast-growing video platform Huanxi Premium has acquired exclusive streaming rights to the hit British drama series “Bodyguard.”

The company will premiere the show’s six-episode first season in China later this year. Huanxi inked the deal for “Bodyguard” with ITV Studios Global Entertainment, owner of World Productions, the Emmy-nominated show’s producer.

The pickup fits in with Huanxi’s strategy of leveraging prestige film and TV content from at home and abroad to fill a niche within the Chinese video landscape — the world’s second-largest streaming market by both revenue and subscribers. The company has likened its ambitions to becoming something akin to a trusted HBO-like brand, targeting a more discerning slice of China’s massive streaming audience.

Created and written by Jed Mercurio, “Bodyguard” tells the story of David Budd (Richard Madden, of “Game of Thrones” fame), a heroic but volatile war veteran who, when assigned to protect the ambitious Home Secretary Julia Montague (Keeley Hawes), finds himself torn between his duty and his values.

Following its premiere last year, the show became the most-watched BBC drama of the past decade, drawing over 17 million viewers in Britain. Madden won an Emmy for best performance by an actor in a television drama, and the show as a whole was also nominated for best TV drama. “Bodyguard” is streamed by Netflix in other international markets.

Huanxi Premium is the video platform arm of film and television studio Huanxi Media Group, a rising powerhouse of the Chinese industry. The company was co-founded in 2015 by film biz veteran Dong Ping  and two of China’s biggest directors — Xu Zheng and Ning Hao. Former attorney Steven Xiang joined the company soon after as CEO.

Huanxi has made its mark on the Chinese entertainment business in impressive speed, thanks to a series of exclusive partnerships signed with some of China’s most influential filmmakers. Wong Kar-wai, Zhang Yimou, Peter Chan and Zhang Yibai all have deals and equity stakes in Huanxi, while other prominent directors — such as Cannes regular Jia Zhangke, Manfred Wong, Wang Xiaoshuai and Li Yang — are under contract.

Huanxi’s theatrical film releases so far include Jia’s critically acclaimed Cannes competition entry “Ash Is Purest White,” Xu’s social dramedy blockbuster “Dying to Survive” and Chinese New Year hit “Crazy Alien” directed by Ning.(SD-Agencies)

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