Netflix is unveiling new video games based on its shows, stepping up efforts to turn its streaming platform into a multimedia empire.

“Stranger Things 3: The Game,” a title based on the popular teen series, will come out on July 4, the same day the third season of the show debuts. Netflix has also licensed “The Dark Crystal: Age of Resistance” — a prequel series to the 1980s Jim Henson film — for a game that will debut later this year. The company isn’t developing or producing the video games itself, opting instead to license the characters to outside studios.

Netflix is just starting to explore the possibility of turning its movies and TV shows into other products. “Stranger Things” is one of the service’s most popular shows among younger viewers. The company licensed a “Stranger Things” mobile game in 2017 and has since struck deals for “Stranger Things” T-shirts, Coca-Cola bottles and ice cream. A new mobile game will debut in 2020.

Netflix is still in the experimental stage. Its first two games will be available on most of the major gaming consoles, as well as personal computers. The company has also produced an interactive TV series that blends gaming with TV, such as “Black Mirror: Bandersnatch.” Viewers have to make choices during the show that affect the narrative.(SD-Agencies)