Guests and staffers with the market supervision department inspect “Zhenpin,” which refers to food specially supplied to Shenzhen, at the launch ceremony at Fresh Hema in Wongtee Plaza, Futian District, on Saturday. The first batch of “Zhenpin,” with 18 kinds of food, was put on the market after the launch ceremony. Consumers are able to obtain information about the products, producers, places of origin and customer reviews, by scanning the QR code attached to the eye-catching “Zhenpin” packaging. The first “Zhenpin” batch includes vegetables, meat, cooking oil and fresh milk.  Shenzhen Special Zone Daily