Zhang Yu

JeniZhang13@163.com

THIS year’s China Charity Fair will center on fighting poverty in severely impoverished areas and helping these areas achieve sustainable development.

Themed “focusing on poverty alleviation, creating a pleasant life,” the Seventh China Charity Fair is scheduled to run from Sept. 20 to 22 at the Shenzhen Convention and Exhibition Center in Futian District. Exhibitions, seminars, salons and other supporting activities will be held to promote philanthropy in China.

Hall 1, 5 and 6 of the convention and exhibition center will be the main venues of the fair this year.

Hall 1 is a themed venue for poverty relief that highlights the diverse forces and achievements as well as the application of new technologies in the field of poverty alleviation in China.

Advocating the concept of “purchasing poverty-relief products and services as a way to participate in poverty alleviation,” Hall 5 displays products from poverty-alleviation projects to encourage consumption.

Hall 6 will have a special exhibition area set up to demonstrate outstanding projects and innovative cases of enterprises and social organizations carrying out social services, improving people’s livelihood, participating in social governance and promoting sustainable development in the Guangdong-Hong Kong-Macao Greater Area.

“A total of 671 organizations will take part in this year’s charity fair, with 753 projects and 557 types of consumer products to be showcased,” Ling Chong, head of the Municipal Social Organizations Administration, told a press conference yesterday.

According to Ling, this year’s fair will again bring together China’s social forces to promote the effective and precise matching of the needs of severely impoverished areas with social resources through online project crowd-funding and offline services.

The first China Charity Fair was held in Shenzhen in 2012 and six such events have been organized since, with 2,234 projects agreed on worth nearly 45.4 billion yuan (US$6.33 billion).