A: Many people have filed complaints against the firm, saying their online ad campaign that hires the Internet celebrity is misleading.

B: This incident could turn into another banana skin for the company.

Note: A banana skin refers to an action that results in an unforeseen and embarrassing mistake or problem for an individual or party. It’s interesting to note that in this phrase, which refers to the outer covering of the banana fruit, the alternate term “banana peel” is not used. The idiom probably originated from the use of this item in early American comedy films, where much of the simple humor of cinema was composed of slapstick-type comedy. Actors often used common props like a banana skin to help create the humorous scenes. They would slip on a banana skin and fall comically to the ground.