Zhang Yu
JeniZhang13@163.com
THE 17th Shenzhen Project Care, a citywide campaign dedicated to helping those in need, commenced at Luohu Sports and Leisure Park in Luohu District yesterday. The campaign was kick-started by an event that encouraged citizens to raise funds for charitable causes by walking and running in the park.
This year will see 1,366 public welfare projects and activities launched across the city, according to the Shenzhen Project Care Organizing Committee Office.
Being the first event on the city’s annual culture menu, Shenzhen Project Care is divided into three phases.
The first phase began yesterday and will run through Feb. 8. During the period, more than 700 activities covering seven categories will be held, such as showing care to the less fortunate, helping migrant workers return to their hometowns during the Spring Festival travel rush, targeted poverty alleviation and volunteer services.
The second phase, which is to be staged between March and April, is designated to select and award outstanding people, projects, institutions and enterprises for showing generosity and social responsibility in helping impoverished families and disadvantaged groups.
More than 600 regular caring projects and research on these projects will be conducted in the third phase from May to December.
The total number of activities has increased by 19.6 percent compared with the previous year, and innovative projects account for 12.7 percent. Meanwhile, the projects are richer in content and more standardized in management, according to the office.
As this year marks the 40th anniversary of the establishment of Shenzhen as a special economic zone, this year’s Shenzhen Project Care will launch a number of special projects to pay tribute to the economic zone.
The “40 Years and 40 People” activity, for instance, will select a representative mix of 40 people who are most related to the key nodes of Shenzhen’s development and publicize their deeds in practicing core socialist values through video, audio, thematic columns, exhibitions, books and other forms.
An online exhibition will also be built to memorialize Shenzhen’s Samaritans. The virtual exhibition will use 3-D technology to create the effect of a real exhibition hall and showcase the good deeds of these Samaritans for viewers.
Additionally, the campaign will invite well-known experts and scholars from home and abroad to hold thematic dialogues and sharing sessions to discuss the inclusiveness and civilization of the city.
Hosted by the city’s spiritual civilization construction office, Shenzhen Project Care has been held for 16 consecutive years since 2003. More than 30,000 public welfare activities have been launched in the past years. |