A: Our company’s revenue is in rapid decline. At this critical juncture, we need to bite the bullet and develop a new strategy to create profits.

B: You’re right. Let’s show our strengths and endure when we are tested the most.

Note: To “bite the bullet” means to show courage or strength in a very difficult situation. Before the invention of pain-killing drugs, doctors on the battlefields would encourage wounded soldiers to bite a bullet to ease the pain from an operation. Politicians often use this phrase to encourage the public to confront hardships.