JOAQUIN “EL CHAPO” GUZMAN may be serving a life sentence in prison, but the Mexican drug kingpin can now boast of having his own beer.

“El Chapo,” co-founder of the powerful Sinaloa Cartel, was sentenced to life in prison in a U.S. court in July 2019 on charges of trafficking at least 1,200 tons of cocaine into the United States over the course of 25 years.

El Chapo Mexican Lager was launched by Guzman’s daughter Alejandrina, who runs a fashion and lifestyle company built around her father’s brand.

The company, Chapo 701, unveiled the craft beer Tuesday at a fashion trade show in Guadalajara, Mexico’s second largest city.

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Uriarte told AFP, saying the company was still processing the regulatory permits to sell it.

The beer sports a brown, black and white label crowned by Guzman’s mustachioed image.

Guzman’s daughter started the company just over a year ago. The “701” is a reference to the spot “El Chapo” held on Forbes magazine’s annual ranking of the world’s richest people in 2009, with a fortune estimated at US$1 billion.

(SD-Agencies)