PARAMOUNT’S family film “Sonic the Hedgehog” ignited over Presidents’ Day weekend with US$57 million in North America and US$100 million globally, the biggest showing ever for a video game adaptation. The better-than-expected start is even more notable since movies based on video games tend to be rejected by moviegoers. That could have been a reality for “Sonic” had director Jeff Fowler not gone back to the drawing board after immense internet backlash from fans over the first trailer. The movie, which cost US$87 million to make, was postponed three months to give the filmmakers enough time to redesign the title character. It proved to be a sound decision because audiences gave the film an “A” CinemaScore. Ben Schwartz voiced the furry blue creature, who teams up with a local sheriff (James Marsden) to defeat the evil Dr. Robotnik (Jim Carrey). “The consumer always determines what is right and what is wrong. They made their voices clear, and we listened,” said Chris Aronson, Paramount’s president of domestic distribution. “This movie exceeded [audience’s] expectations. That’s a testament to that reset and terrific performances by Jim Carrey and the entire cast.” (SD-Agencies) |