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QINGDAO TODAY
在线翻译:
szdaily -> Speak Shenzhen -> 
Coronavirus cancels office clothing
    2020-07-16  08:53    Shenzhen Daily

Kiss your sharply-tailored menswear, your sheath dresses and high heels goodbye.

The new work-from-home reality has rapidly recalibrated the fashion code for professional wear, and that spells trouble for the retailers who sell formal office clothing.

On July 8, Brooks Brothers, the 202-year-old menswear retailer that has dressed 40 U.S. presidents and is synonymous with the classic Wall Street banker look, filed for bankruptcy as demand for suits plummeted amid the pandemic.

Meanwhile, Ascena Retail Group, which owns Ann Taylor and Lane Bryant apparel chains, told Bloomberg it’s weighing all options to stay afloat after its business was hit hard by a pullback in clothing purchases, including officewear. Ascena is reportedly planning to shut at least 1,200 stores. It has 2,800 locations in the United States, Canada and Puerto Rico.

With more work calls and team meetings now taking place from the comfort of home, office wear has become decidedly more relaxed. It’s a shift that’s been occurring for years.

The pandemic may have ended formality forever.

“The reality is that workwear trends have been shifting for a while now and sadly the pandemic was the final nail in the coffin,” said Jessica Cadmus, a New York-based stylist whose clients mostly work in the finance industry.

Even prior to the national shutdown, Cadmus said her clients were gravitating to a more relaxed work look. “There was an enormous shift taking place towards business casual,” she said.

Last year, Goldman Sachs announced that its employees could start dressing down for the office. The Wall Street firm has historically favored collared shirts and suits.

“Then when COVID-19 hit and people were forced to work from home, there was an absolute halt in buying formal workwear,” said Cadmus. “The emphasis from my clients now is on polished loungewear, where the fit is not as tailored and comfort is key.”

Some people aren’t even changing out of their pajamas. In June, 47 percent of consumers told market research firm NPD they are wearing the same clothes throughout most of their day while at home during the pandemic, and nearly a quarter said they liked wearing activewear, sleepwear, or loungewear most of the day.

Words to Learn 相关词汇

【紧身连衣裙】 jǐnshēn liányīqún sheath dress a close-fitting dress

【减少】jiǎnshǎo pullback drop, withdrawal

和贴身剪裁的男装、紧身连衣裙和高跟鞋说再见吧。

在家工作的新现实已经迅速对职业装的时尚密码进行了重新调整,而这对于出售办公室正装的零售企业则意味着麻烦。

疫情期间随着西装需求量剧减,7月8日拥有202年历史的男装零售企业布鲁克斯兄弟申请破产。布鲁克斯兄弟曾经为40位美国总统提供服装,是华尔街银行家经典装扮的代名词。

与此同时,拥有安▪泰勒和莱恩▪布赖恩特连锁服饰品牌的Ascena零售集团告诉彭博社说,在包括办公装在内的服装销售遭遇需求量减少的冲击后,集团正在权衡能免于亏损的所有选项。据称Ascena正计划关闭至少1200家门店。该集团在美国、加拿大和波多黎各有2800家门店。

如今随着更多的工作电话和团队会议在舒适的家中进行,办公装已经明显变得更加休闲化。这一变化从几年前就开始了。

疫情可能会永远终结正装文化。

纽约造型师杰西卡▪卡德摩斯说: “事实上,工作装潮流发生改变已经有一段时间了,可悲的是,疫情成为了压死骆驼的最后一根稻草。”她的客户大多在金融行业工作。

卡德摩斯指出,甚至在全国封锁之前,她的客户已经开始转向更休闲的工作装。她说:“商务休闲装的风格正在发生巨变。”

去年,高盛集团宣布,员工可以在办公室着便装。历史上,这家华尔街公司一直偏好有领衬衫和西装。卡德摩斯说:“当新冠疫情来袭,人们被迫在家工作后,突然就没有人购买正装了。现在我的客户看重的是优雅的家居服,无需贴身剪裁,舒适才是关键。”

有些人甚至一直穿着睡衣。六月份,47%的消费者告诉市场调研公司NPD集团称,疫情期间他们一天中的大部分时间都在家穿着同样的衣服;近四分之一的人表示,他们喜欢从早到晚地穿运动服、睡衣裤或家居服。

(chinadaily.com.cn)

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