MONTBLANC is making moves with Chen Kun, Spike Lee and Taron Egerton.

The luxury house has partnered with the trio on a new global brand campaign centered on “What Moves You, Makes You.”

Said to be in the spirit of Montblanc’s mission “to inspire people to express their full potential on their own terms, and celebrate those who have found their own original path to rewriting the codes of success for the 21st century,” the three men will be featured in print, on video and in social content to support the campaign.

“While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfillment and success,” explained Vincent Montalescot, Montblanc’s executive vice president of marketing.

The campaign will focus on the three “Mark Makers” and their individual journeys with Lee penning his scripts by hand, Egerton heading off into New York where he’s transfixed by a magical realism moment of having thoughts projected onto billboards, and Chen is heard narrating a letter over scenes featuring students at his acting school, the Dome Studio.

The campaign follows an appearance by Chen launching a new flagship Montblanc boutique in Shanghai in July.(SD-Agencies)