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在线翻译:
szdaily -> Business -> 
German ‘sausage guy’ creates successful local brand in Hainan
    2022-11-14  08:53    Shenzhen Daily

KAY FESKE, a German architect, never imagined that one day he would be known as “sausage guy” in southern China’s island province of Hainan.

Feske’s story dates back to 2003 when he met his future wife Yang Aiwei, who was then studying landscape design in Germany and working as an intern in the same firm as Feske.

They gradually fell in love but had to face a separation the following year as Yang moved to Hainan for a project. A few months later, Feske decided to take a few weeks off to visit her in Hainan.

It was originally planned to be a short trip. Upon his arrival, however, Feske found that the island province is a bit similar to his hometown Rostock featuring agriculture and tourism, and he promptly fell in love with its unique charm.

The couple decided to settle down in Hainan. They got married in 2005 and opened their own architectural design firm the next year.

As architects with numerous projects across the island, Feske and Yang spent a great deal of time in hotels, where they discovered that most of the sausage products mainly come from big cities like Beijing and Shanghai.

“As a German, I am familiar with sausages as they are part of our daily food,” said Feske. “Why do they have to come from the far north?” he thought to himself.

The couple also sensed potential in Hainan’s agriculture market. Consequently, after running the architecture firm for 10 years, they forayed into their second venture of meat processing and started from scratch.

They established their company in Ding’an City in 2015, with a 500-square-meter factory. They imported all the machines from Germany and also hired a professional butcher from the country.

Their sausages, featuring a combination of German culinary techniques and local Chinese ingredients, were an instant success, gaining particular popularity in Hainan’s hotels and restaurants. As a result, Feske earned the nickname — the “sausage guy”.

Over the years, Feske’s sausage business has flourished with his product market expanding from the island to other cities like Shanghai and Guangzhou.

To meet rising demand, they began to build a new factory in 2019 with the help of the local government and it is slated to start production in December this year. (Xinhua)

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