消费者偏爱大号智能手机 Market research company NPD reports that when it comes to consumer smart phone preference*, the bigger the better. Tiny, sliver-sized phones have become a thing of the past and people are now willing to sacrifice space in favor of richer, larger, more fully-featured media experiences. According to NPD’s claims, the demand for phones with displays ranging between 3.5 and 3.9 inches have leveled out, but consumer interest in those with 4-inch screens or larger is on the rise and besting its smaller competitors. In its press release, NPD points to devices like the Samsung Galaxy S, HTC Evo 4G, and Motorola Droid X as just a sampling* of the smart phones that were able to grab 24-percent market share. Analysis also shows that “the market share of smart phones with screens smaller than 3.4 inches declined* from 63 percent in Q4 2009 to just 36 percent of the smart phone market in Q4 2010.” NPD also reported that the best-selling large display devices were the Evo 4G, the Droid X, the Fascinate, the Captivate, and the Vibrant. While men are more likely to go for the larger screens, woman are taking up the trend as well. Over the last year, women went from being responsible for 30 to 40 percent of supersized smart phone sales. (SD-Agencies) |