iPad杂志，更多互动、更多内容

    Apple’s new subscription* choice for magazines published on the iPad has led many publishers to use it. Business Insider recently published a list of the Top 10 magazines available* on the device — providing a guide for publishers who want to provide their own digital* editions* for the device.

    Additional* content is No. 1 for any magazine published on the iPad. Why would people bother with the iPad subscription if it’s exactly like the print edition they can pick up at the grocery* checkout or features nothing more than what is found on a publication’s Web site? Even weekly magazines such as The New Yorker offer additional photo galleries. Another weekly, People, offers exclusive* content such as celebrity video interviews on its iPad edition. Sports Illustrated* serves up exclusive interviews and live sports updates over the iPad.

    Interactivity* is one area where an iPad edition can win over a print version. Besides reading the magazine to you, the options are limitless* — from videos to maps to links. Wired ’s iPad edition has interactive diagrams*, while O, The Oprah Magazine offers video introductions straight from the daytime diva* herself as well as links to products featured in the publication.

    It certainly doesn’t hurt if a publisher offers all these additional features — and does it all for free.

    Once these basic ingredients are mixed in, publishers can choose how to spice up* each magazine’s iPad edition based on audience, available resources and content.

    A publication’s digital edition should remain true to the style and form that has attracted print subscribers to start with — but with a few dashes of additional iPad-friendly flavor*.(SD-Agencies)