Yvonne Zhou

Advertisements impact people’s attitudes and cause changes in their lives. As for me, I agree that certain advertisements greatly influence people’s unhealthy eating habits.

    Advertisements sometimes conceal from customers the potential harm of products to people’s health. For example, the advertisements of McDonald’s or KFC often claim that the new ingredients are fresh and healthy, so the viewers are tempted to forget about the calories hamburgers contain. To eulogize the merits of the products and intentionally ignore their drawbacks, advertising contains misleading content.

    Moreover, companies devise appealing “stimuli” in advertisements, such as glamorous actors and actresses. They act as the paradigms that enjoy eating and seem to remind the viewers that by doing the same thing, they can be attractive as well. The over-beautified pictures exert similar effects. Processed by Photoshop, photos of food products look more delicious than before, and emit an illusion of healthiness. Similar methods of propaganda are common throughout advertisements, imposing deceptive thoughts on eating habits.

    Admittedly, certain advertisements may be real; nevertheless, no one can deny the fact that the purpose of advertising is to appeal to popularity and gain business benefits to the greatest extent. It acts as a tempting goblin in one’s soul that allures people.

    In conclusion, advertisements not only often deceive customers, but also stimulate them to form wrong opinions about eating habits. In order not to be influenced, people should be aware of the methods that advertisers have adopted.