Disney’s the Muppets take on YouTube

    Disney’s the Muppets are working with YouTube in a bid to* broaden the brand to younger audiences through mashup* videos with a range of YouTube stars.

    The global franchise, originally created by Jim Henson, has teamed up with YouTubers such as vocalist Mike Tompkins and musician Lindsey Stirling.

    The videos they have created will appear on the Muppets official YouTube channel, as well as on their own channels, and promoted on the Muppets social-media pages.

    Disney’s Maker Studios team advised the studio on collaborations, channel strategy and working with YouTube.

    The Muppets at YouTube Space LA videos have been slated* to go live from late April through June 2015.(SD-Agencies)