GROWTH in online retail purchases by China’s rural residents outpaced that of urban dwellers in the second quarter, official data showed last week.

    In the first six months, online retail sales to rural residents exceeded 310 billion yuan (US$9 billion), Shen Danyang, spokesperson of the Ministry of Commerce, said at a press briefing.

    Rural online retail sales remarkably outstripped urban sales, he added.

    MOC data showed that, in the second quarter, rural online sales grew by 13.48 percent from the first quarter. The growth rate was at least 4 percentage points higher than the growth in sales to urban residents.

    In the first six months, purchases by rural residents accounted for 14.14 percent of the country’s total online sales.

    Shen noted the growth rate in rural areas in underdeveloped central and western regions stood at 24.57 percent, at least 10 percentage points higher than the growth registered in better-off rural areas.

    Rural residents spent most of their money on clothing, shoes, home improvement and digital gadgets.(Xinhua)