Even a new baby isn’t enough to tear some people away from their smartphones.

    One inventor has taken multitasking to a new level with a device that enables parents and other caregivers to bottle feed an infant while also checking their mobile.

    The bizarre plastic device holds both the bottle and the phone, meaning that the adult can carry out both tasks at once.

    The Swipe & Feed was invented by Tim Causa from Northern Virginia, who developed the idea during midnight feedings with his baby son.

    “Every night I would wake up every two hours to the sound of Jack screaming for a bottle,” explains Causa. “As soon as he started feeding, Jack would nearly fall back asleep.”

    “For 25 minutes at a time, I was in a dark, quiet room feeding my son. It dawned on me that I could do some catch-up work while he fed, but I needed something to help me hold a bottle and my smartphone. I searched online for solutions, but nothing was on the market. That’s when I decided to seize the opportunity and solve the problem myself.”

    Crafted from flexible plastic, the product features an adjustable bottle clip that can be moved up and down depending on the size of the bottle.

    The phone stand uses a small silicone* grip to stop the handset from slipping out.

    The device has been designed to fit the iPhone 6, 6s and 7, without a case, along with Samsung’s Galaxy S7 and S7 edge.

    The product is designed for use with most wide-mouth baby bottles, but not narrow or glass bottles. say the makers.

    The device is currently seeking investors on crowdfunding site Kickstarter. If the funding goal is reached, the Swipe & Feed, priced at US$21, is due to ship in December.(SD-Agencies)