Meaning:

    Traditionally, fall is a harvest season and thought of as a season of plenty. Also, the cool temperatures bring back the appetite after a long sweltering and sleep-depriving summer. Therefore, fall is a time for people to store up energy and put on a few pounds. “贴” means to “attach,” “秋” means “fall” and “膘” literally means “fat.”

    Example:

    A: 你在干什么？

    Nǐ zài gàn shénme?

    What are you doing?

    B: 网购食品。

    Wǎnggòu shípǐn。

    Shopping for food online.

    A: 你一般买些什么？

    Nǐ yībān mǎi xiē shénme?

    What do you normally buy?

    B: 水果居多，不过现在到了贴秋膘的季节，所以这次我买了牛肉和大虾。

    Shuǐguǒ jūduō, bùguò xiànzài dào le tiēqīubiāo de jìjié, suǒyǐ zhècì wǒ mǎi le níuròu hé dàxiā。

    Fruits mostly. But now that it is the time to store up energy and put on a few pounds, I bought beef and shrimp this time.