Instagram has launched a Snapchat-style self-destructing photo and video service as part of its latest update.

    The app is also following Facebook’s lead by unveiling a live video broadcasting service of its own.

    The photo and video-sharing firm is adding the ability to stream live broadcasts from within the Stories section of the app.

    “Live video in Stories is a new way for people to connect and interact with their friends right now,” said an Instagram spokesperson. “When you’re done, your live video disappears, so you can feel comfortable sharing what you want, anytime.”

    Stories enables users to create 10-second videos then apply filters*, type text, add emojis and doodle over the clips. To broadcast live, users simply need to swipe right from their feed to open the camera, and tap “Start Live Video.” They can then broadcast for up to an hour.

    When someone is broadcasting live video, a “LIVE” logo will appear on their Stories icon at the top of the app to alert other users, and friends will also receive a notification. While live, users can pin a comment for everyone to see or turn comments off altogether. Viewers can like and comment on the broadcast.

    To look at new live stories, users can tap “Top Live” on the Explore tab and swipe right and left to skip around.

    The photo-sharing app has also made an update to its Direct service, which has more than 300 million monthly users.(SD-Agencies)