Coca-Cola is taking the “millennial narcissism” culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.

The firm has unveiled a custom-designed “selfie bottle” complete with a built-in camera at the base.

It uses sensors to take pictures when the bottle is tilted past a 70-degree angle capturing you mid-drink.

All the images captured by the gadget, created for the firm’s latest ad campaign, are automatically shared to Coca-Cola’s Facebook, Instagram and Snapchat. Coca-Cola Israel is the mastermind behind this product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.

The beverage giant then turned to Israel-based Gefen Team to help make this device a reality.

“Users tag themselves and their friends in photos on Coca-Cola’s social media assets,” Gefen Team said in a statement.

The selfie bottle was created for the Coca-Cola Summer Love, which is the largest brand outdoor event in Israel.

Every picture snapped with the gadget during the festival is posted to Coca-Cola’s Snapchat, Instagram and Facebook pages allowing individuals to capture moments while still enjoying the sugary beverage.

It has not yet been made clear if this device was just a promotional piece for the event or if it will make its way to the masses.

Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people’s overall well-being.

Researchers found that regularly snapping selfies and sharing the images with friends boosts people’s mood and ultimately makes them happier.

The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.

可口可乐为广大消费者们推出了一款边喝汽水边自拍的全新装置，把“千禧一代的自

恋”风潮推向了一个新的高度。

该公司推出了一款瓶底基座装有内置照相机的定制自拍瓶。

该款自拍瓶内置感应器，当瓶身的倾斜度超过70°，就会在喝饮料时抓拍你。

这种新装置是可口可乐最新使用的广告宣传手段，所有利用这个新装置拍摄下来的照片都会自动分享到可口可乐的Facebook、Instagram、Snapchat主页上。

据商业内幕网报道，可口可乐以色列分公司从新奇饮料的市场缺位中获得灵感，研发出这一产品。

于是饮料业巨头可口可乐找到了以色列的一家本土设计公司Gefen Team来制作出这种自拍瓶。

该公司在声明中称：“用户可以在可口可乐的社交媒体上分享照片@自己和朋友。”

自拍瓶专为可口可乐以色列分公司旗下最大的品牌户外活动 —“可口可乐夏日之恋”而设计。

在活动中用自拍瓶抓拍到的每一张照片都会上传到可口可乐的Snapchat, Instagram 和Facebook主页上，记录每一位用户畅饮可乐时的快乐瞬间。

然而，人们暂不清楚这款产品是仅用于企业的此次活动推广，还是将推向大众市场。

虽然许多人认为自拍只是放大自我、满足自恋欲的一种方式，但加利福尼亚大学最近的一项研究表明，自拍能增加人们的总体幸福感。

研究者发现，定期自拍并与朋友分享可以让人心情愉悦，感到更加幸福。

这项发现表明，每天自拍一张能够增强你的自信心，让你更接受自己的模样。

(Chinadaily.com.cn)

Words to Learn 相关词汇

    【自恋】zìliàn narcissism inordinate fascination with oneself, excessive self-love, vanity

    【新奇的】xīnqí de novelty novel, new, or unique