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在线翻译:
szdaily -> Speak Shenzhen -> 
Boutique sells jeans that have been worn for at least a year
    2017-01-10  08:53    Shenzhen Daily

The Onomichi Denim Project, a chic boutique in Onomichi, Japan’s Hiroshima Prefecture, is a popular destination for denim enthusiasts looking for a pair of truly special jeans. The shop is well-known around Japan and even abroad for selling premium jeans that have been worn by select members of the local community for at least one year.

Selling used jeans, or any other type of clothing for that matter, is not exactly a new business model, but Onomichi Denim Project is not your average second-hand denim retailer.

While used denim is generally sold at a discount, these particular jeans actually get about twice as expensive after being worn by somebody almost daily for at least a year.

Denim aficionados know that jeans usually require breaking to look their best, but there’s an art to how to wear, wash and dry them to achieve that desired look. That’s what makes Onomichi Denim Project so special — they handpick the wearers from the local community and closely monitor their transformation over the course of one year. Wearers rotate through two pairs of jeans that they promise to wear almost every day for the entire period, and bring them to the shop every week, to be laundered at a special denim processing facility, which ensures that every pair retains the evidence of each wearer’s life and work.

Meridian Magazine reports that Onomichi Denim Project recruits wearers from various walks of life to achieve various patterns. For example, a pair of jeans worn by a fisherman has faded lines left by knee-high rubber boots, a factory worker’s will feature the marks of a year’s worth of iron powder penetrating the fabric, while a wild boar hunter’s jeans will have permanent traces of blood. Every pair is obviously unique.

When the pre-wearing period ends, each pair of jeans is washed according to color, hang-dried or tumbled, checked for individuality, tagged with detailed descriptions and put on sale at the minimalist Onomichi Denim Project boutique for anywhere between 25,000 yen (US$215) and 48,000 yen.

“尾道丹宁计划”精品服饰店位于日本广岛县,是丹宁爱好者们寻找别致牛仔裤的“圣地”。这家店铺名扬日本甚至海外,其特色却是售卖当地民众穿过一年以上的旧牛仔裤。

严格意义上说,出售二手牛仔裤或者其他种类的服饰并非某种新兴商业模式,但“尾道丹宁计划”也绝非你心中普通的二手牛仔裤零售店。

尽管二手牛仔裤一般都是打折出售,但这家店里被别人天天穿了至少一整年的旧裤子售价却是原价的两倍。

丹宁爱好者们都知道历经沧桑的牛仔裤穿起来最好看,但为了达到理想的穿着效果,牛仔裤的穿着、洗涤、烘干其实自有一套门路。正是因为这样,“尾道丹宁计划”才如此别具一格——工作人员在当地各个社区亲自挑选裤子的穿着者,一年中密切监测牛仔裤的变化。选中的人们各有两条牛仔裤轮流换穿,还要承诺一年内几乎每天都穿牛仔裤,他们要每周把裤子带去店里,送去一家特殊的牛仔加工厂进行清洗,以保存每条裤子上穿着者的生活和工作痕迹。

据《子午线》杂志报道,此店雇佣来自社会各界的人士,以创造多种多样的图案。例如,渔民穿过的牛仔裤上有高筒胶鞋留下的褪色线条,工厂工人穿过的裤子上可以看到一年里铁粉浸入织物的印记,而野猪猎手穿过的裤子上沾有洗不掉的血迹。显而易见,每条裤子都是独一无二的。

在穿着时段结束后,每条牛仔裤都会按颜色洗涤、晾干或甩干,工作人员会检查每条裤子的独特品质,打上写有详细描述的标签,放在“尾道丹宁计划”精品店内出售,售价为2万5千日元(215美元)到4万8千日元不等。

(Chinadaily.com.cn)

    Words to Learn 相关词汇

    【发烧友】fāshāoyǒu aficionado an ardent devotee, fan, enthusiast

    【永久的】yǒngjǐu de permanent everlasting, especially without significant change

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