百度公司宣布正式在北京成立增强现实实验室，此举也是为了利用最新技术挽救公司不断萎缩的利润。请看本报昨日引述路透社的报道：

    Chinese search engine Baidu Inc.on Monday launched an augmented reality (AR) lab in Beijing as part of a US$200 million effort to revitalize the company’s shrinking profits with cutting edge technology.

    The lab, which currently employs 55 people, will initially aim to drive revenue through AR marketing, though will later explore health care and education.

    “AR marketing is taking off,” Andrew Ng, the chief scientist overseeing Baidu’s artificial intelligence (AI), augmented reality and deep learning projects, told Reuters.

    报道中的AR是augmented reality的缩写，就是“增强现实”，是一种实时计算摄影机影像的位置及角度并加上相应图像、视频、3D模型的技术，目标是在屏幕上把虚拟世界套在现实世界并进行互动。另一种类似的技术VR是“虚拟现实”。