CHINESE e-commerce company JD.com made a pitch Wednesday to attract more European luxury brands to its site, saying it could offer faster delivery and better protection against fakes than bigger rival Alibaba.

China’s second-largest e-commerce business is planning an office in Milan, after opening its first in Europe in Paris in January. It is also teaming up with Spanish brands, JD.com’s international president Winston Cheng said in Madrid.

“We are looking for other venues as we expand,” he said at the World Retail Congress. “We have one of the highest quality bases of consumers inside China, growing very rapidly.”

Both JD.com and Tmall are major sponsors of the congress, an annual gathering for executives, and both held competing lunch events as they made their pitches to brands.

In October, JD.com launched Toplife, a platform which aims to woo luxury buyers with same-day deliveries and premium services, including extra clean and secure warehouses with special air filters.

It rivals Luxury Pavilion, a similar portal launched in August which is backed by Alibaba’s Tmall platform and features products from fashion groups. Tmall launched a membership program for Pavilion users last week. (SD-Agencies)